Blog

Blog posts.

Written from the accounts we run. No tactics of the week. Just the things that decide whether paid ads work for a high-ticket business.

Strategy · Oct 22, 2026 · 8 min read

Why Meta Ads Are the Best Opportunity in 2026

The platform now does most of the targeting for you. What is left is the part most advertisers still get wrong, and that is where the opportunity is.

Fundamentals · Oct 22, 2026 · 7 min read

When ads underperform, the ad account is usually the last place to look. The offer sets the ceiling on every number that follows it.

Economics · Oct 22, 2026 · 7 min read

The ad auction has a simple rule: whoever can afford to pay the most for a customer wins. Lifetime value is what decides who that is.